Breaking Through with Blockbusters, Winning with Traffic丨Rolansini System Doors & Windows 2025 National Marketing Summit Successfully Concluded!

Driven by the tides of the new era, novel consumption models continue to evolve, new media ecosystems rise rapidly, and the new retail landscape undergoes constant transformation. The home furnishing industry is embracing unprecedented development and opportunities.

On February 21, 2025, the Rolansini System Doors & Windows National Marketing Summit and New Product Launch, themed “Breaking Through with Blockbusters, Winning with Traffic,” was grandly held in Foshan. 

Attendees included Zhibin Xiong, Chairman of Rolansini; Linyong Xiong , Vice Chairman of Rolansini; Zhong Zhou, founder of Fan Jiaju Circle; Xuedan Lau, Chairman of the China Fan Jiaju Internet Celebrity Alliance and host of Dan Ge Talks Customization; Jintian Lu, CEO of Dingcheng Media and Xiaohongshu (Little Red Book) marketing expert; Yufeng Tan, Brand Consultant of Rolansini and founder of Hushan Brand Management; along with leaders from Rolansini’s various departments. Together with dealers nationwide, they explored Rolansini’s 2025 brand marketing strategy, delving into how the system doors and windows industry can achieve brand breakthroughs and sales growth through blockbuster product development and omnichannel traffic operations in the new consumer era.

Part 1  |  Surge against the trend, grow with resilience. Secure the future with a breakthrough approach.

Chairman Zhibin Xiong kicked off the summit with a keynote speech titled “Breaking Through with Blockbusters, Winning with Traffic,” outlining a strategic vision at the forefront of industry transformation.

Amidst the dual pressures of consumption upgrades and market saturation, the system doors and windows industry faces a pivotal moment of “crisis and opportunity.” Chairman Xiong emphasized that “the tougher the market, the more critical it is to believe in the power of branding.”

He stressed that Rolansini will adopt a “blockbuster product mindset” in 2025, adhering to the philosophy of “premium quality at accessible prices” to meet user needs with exceptional products. Simultaneously, the company will leverage omnichannel new retail traffic strategies to amplify brand visibility and sales. “Use blockbusters to break into the market, traffic to expand gains, and branding to secure dominance.”

Concluding his speech, Chairman Xiong rallied dealers: “In 2025, let’s act together—deliver every product with care, craft every video, host every livestream, serve every client, and value every ounce of traffic. Let every window become our billboard, every user our ambassador. Seize the high ground during this industry shake-up and achieve mutual success!”

Part 2  |  Blockbuster products drive breakthroughs, traffic dominance secures victory. Omnichannel marketing empowers brand growth.

To address 2025’s challenges and opportunities, Chalong Xiong , Chairman’s Assistant, unveiled the 2025 marketing and branding strategy, building on 2024’s achievements.

Rolansini will focus on a “dual engine” of blockbuster products and traffic to build an omnichannel marketing system. Online, the brand will deepen its presence on platforms like Douyin (TikTok) and Xiaohongshu through content marketing and livestream sales. Offline, immersive pop-up stores will enhance conversion rates, equipping dealers with robust resources to boost confidence.

Additionally, Rolansini will capitalize on national subsidy policies to drive “trade-in” campaigns, swiftly capturing local markets and online platforms, transforming policy incentives into market momentum.

Part 3  |  Product Innovation, Breakthrough Blockbusters. Elevate Your Home Experience.

As the core driver of growth, product innovation remains central to Rolansini’s competitiveness. Mr. Jiang, R&D Director, detailed the 2025 product strategy: “User-centric R&D will prioritize scenario-based home styling and elevated performance, delivering emotionally resonant, value-driven blockbusters.”

A highlight is the upcoming C5 Pressure-Sealed Sliding Landscape Balcony Window, featuring a side-press sliding design to dominate new market segments. This product exemplifies Rolansini’s deep understanding of user needs and commitment to excellence, empowering dealers to accelerate growth.

To support blockbuster launches, Yi Lau , Director of Manufacturing and Supply Chain, outlined 2025 production plans: “Quality, timeliness, and volume are non-negotiable. We’ll optimize supply chains and embrace AI to maintain short lead times, stable delivery, and premium quality.”

Part 4  |  Build Consensus and Deepen Cooperation. 2025 New Media Strategy Signing Ceremony.

In today’s multi-platform era, Rolansini is forging strategic partnerships with WeChat, Douyin, and Xiaohongshu, collaborating with Fan Jiaju Circle, the Fan Jiaju Internet Celebrity Alliance, and Dingcheng Media.

In 2025, Rolansini will seize traffic trends, focusing on these platforms to amplify brand influence through diversified content and precision targeting, empowering both branding and sales.

Part 5  |  Experience Sharing, Collective Growth. Harnessing Operational Wisdom from Regional Benchmarks.

Three top-performing dealers shared business experience:

Mr. Li (Suqian, Jiangsu) revealed how he elevated Rolansini’s local brand presence via Douyin.

Mr. Wang (Yuelu, Hunan) detailed systematic strategies for converting online leads into orders.

Mr. Gong (Yangzhou, Jiangsu) demonstrated leveraging national subsidies to refine offline store operations.

Their case studies offered actionable growth strategies, inspiring dealers nationwide.

Outstanding 2024 dealers and flagship stores were recognized for breaking conventions, embracing innovation, and driving results. These awards reinforced Rolansini’s commitment to shared success, motivating all partners to strive for excellence.

Part 7  |  Looking ahead to the future, we aim even higher. Continuing to uphold the warmth of home.

The summit’s success marks Rolansini’s firm strides in blockbuster products and traffic mastery. In 2025, the brand will uphold its “user-first, product-centric, traffic-driven” philosophy, innovating products, refining services, and expanding channels to ensure high-quality, sustainable growth.

Together, Rolansini will embark on a new journey: breaking markets with blockbusters, amplifying gains with traffic, and securing dominance with branding—crafting better windows to safeguard more homes and families, and creating a brighter future!